Since 2004, L’Oreal, the largest cosmetics company in the world bought Yue-Sai Cosmetics from Coty and Yue-Sai Kan. Yue-Sai is now the Honorary Vice Chairman, L’Oreal China, for the Yue-Sai Brand.
The brand includes a new anti-aging line which, as well as a range of makeup products and skin care regimes. From, eyeliner and mascara suited for Asian eyes to foundation for Asian skin, the ageing and hydration creams, Yue-Sai was the first Chinese cosmetic brand to have a real impact on the scene, and is still the top Chinese cosmetic brand on the market.
Yue-Sai wanted to establish the first global Chinese brand of cosmetics and used slogans like ”the Best the World has to offer for Asians” and “the Best China has to offer to the World!” She built the first factory in Shenzhen, and then subsequently the second factory in Shanghai.
For a number of years, it was voted the favorite cosmetics brand by the Chinese consumers, and has been enjoying an astonishing 95% brand recognition!