Guerlain is a global brand, eternal but unsatisfied.
The brand has decided to rejuvenate while maintaining its values and history.
With this new campaign, ” La légende de Shalimar “, the brand once again shows his determination to rejuvenate while maintaining its values and history. For cons , the essence of the fragrance , it has not changed since 1925.
Yesterday makeup and a new digital platform dedicated ” The little black dress ” real event for the brand relaunched a forgotten perfume. Today, Shalimar played by Natalia Vodianova and shot by Paolo Roversi .
What objective Guerlain ? Give another stature perfume. Wake up this sweet sleeping ” scent of Granny” to rejuvenate its image, public and clients .